Are you thinking of your Brand as just a color scheme, or a cool logo?
What would happen if you switched that way of thinking and considered what others “feel” when they think of you? Are you spending as much time into the emotional part of your Brand as the appearance?
This year I was privileged to work with Megan from Peach Paper Design to come up with the look of my brand. I pinned away with all of the things that made my heart go pitter-patter…and boy did she deliver!
But not only did she take into consideration the colors that spoke to me, and the fonts I loved, I also explained to her who I thought my client would be, a few characteristics that I feel drawn to. And no, not every client is going to fit these specifications to a T, but it gave her an idea of the emotion I wanted to convey in my Brand. Which in turn helped her to create the look I desired. Isn’t that so cool!
During the re branding process, however, I was still missing something. I was still not completely sure about a few things, namely how much to share about my family.
At first I kept feeling discouraged, thinking brides couldn’t connect with me because my life outside of work consists of children and family. I thought that I might have a hard time because some of my peers talked about not including their family much in their marketing because their bride is in the stage of life without children. That it may repel their brides.
This was tough for me. I started thinking that I should stick with Newborns and Family and that maybe I had made a wrong turn…
But I loved weddings and I refused to believe that every bride out there couldn’t connect with someone who was obsessed with her family!
I know they’re out there and I don’t hold it against you if you are that bride. If you want to focus solely on you and your man at this time in your life, and babies are a far far distant thought for you…girl, YOU DO YOU! That is awesome and I am cheering you on! You may not, however, be a fit with me. And that’s OK!
And I’ll be honest, it wasn’t until my brides this year, that have just been incredible blessings in my life, started asking about my kids, following my family and really finding this as a reason to feel connected to me. It was these brides that gave me clarity!
My couples LOVE family. They love that I love family. They love kids! And they are hopeful to have a home full of children one day. And even though they aren’t in this stage of life yet, they love watching me in it, and are more connected to their future because of it.
I realized I did not have to be like my peers (HELLO! DUH!!). That pesky comparison thing almost had me jumping ship! I cannot even imagine stepping away from this industry! A wedding day is like Christmas Morning every time for me! I get so excited at every shot, every detail, and every single love soaked vow spoken. I always leave with a smile on my face (though my feet may ache and I need an Epsom salt bath to recover!), talking non-stop on the way home about all the details of the day.
I feel so much freedom now! And I feel like I attract a bride that fits with my personality so much easier now!
If you have not already considered your brand more than just color schemes, I encourage you this week to really think about what you want to convey. What you want people to feel about you. What brides you want to attract. Write it down! Speak it out loud, and don’t be afraid to verbally process with a close friend or spouse! And then don’t be surprised when those clients come knocking excited about hiring YOU and not just a photographer. You are what they want! They will know you will be the best one to tell their story.