When I first started on this journey, I thought I was obligated to share something from every single session I did. It became so overwhelming and my Facebook/Instagram feed was anything but cohesive! Do you feel this way?? I am here to talk to you today about selective sharing!
YOU HAVE THE FREEDOM, MY FRIEND, TO ONLY SHARE WHAT YOU WANT TO ATTRACT!
Did you know I do a lot of sessions that are not wedding related? I do! I still LOVE my families! I do random projects here and there as well, but very few of those make the “cut” anymore, so to speak. Not because I don’t love them, but because I want my brand to show what I want to shoot the MOST.
This goes back to realizing WHO my ideal client was. I spent time thinking about what I wanted in a client. What I love to shoot. Who I want my website/social media to market towards.
I love shooting families, newborns and all the in between…but what breathes LIFE into my creative soul? WEDDINGS!
I realized that I absolutely loved everything that weddings brought to our table. I love capturing two people as they embark on an epic journey together. During all the phases! Engagements, Bridals, Boudoir and then the Grand Finale…The Wedding Day!
These are the things that bring me the most joy in my job. And these are the things I most want to market to the most. So these are the things that are front and center!
Join me in the freedom that comes with knowing your ideal client, marketing to them, and sharing images that reflect & attract just that!
HAPPY SHARING!!
xoxo,
Rachel
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